Pau ya no es Rubio
2014 - Effies Awards; 2 golden, 1 bronze
Categories: Beauty, hygiene and personal care, Media innovation & digital platforms
Challenge: Launch the new collection of hair dyes, in reddish tones.
Idea: To show that if someone as iconic as the golden girl can stop being blonde, surely any woman can dare to try a new color. Anything is possible when transformation comes from within.
That's why we took Paulina's blonde hair.
Agency: Wunderman
VP Creative: Juan Carlos Guerrero
Creative Director: Miguel Bautista
Associate Creative Director: Rosario Duran
Art Director: Angel Muñoz
Copy Sr: Tania Cobian
Account Director: Israel Islas
Account Executives: Allan Thome, Carmen Coronado
(in collaboration with Grey & Mindshare)
